Hello. I’m a User Experience Strategist. I often work with multidisciplinary teams, diagnosing, developing, guiding, and executing the end-to-end UX initiative.
To me, good design starts with clarity: what’s the problem, who is it for, and where does it live? I want to make sure it’s not just understood, but shared, so teams create solutions that genuinely help people.
Currently: Head of User Experience, e-Channel Product Development, Group Transaction Banking at UOB
NN/g UX Certified | Certified ScrumMaster (CSM®) | View my CV
What I can do for you
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designing and facilitating concept and innovation creation workshops
creating the UX roadmap
identifying UX deliverables
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funnelling insights into convergent data synthesis
converting research into an actionable resource for creating products or services
communicating results through customer journeys, personas, and other tangible UX deliverables
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wire framing, early user testing, non-stop iterating
collaborative information architecture
overseeing interface and interaction design teams
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supporting Agile UX
UX consultation for Scrum Teams and designers placed in development teams
driving the design strategy
active workshop participation as a human-centered design advocate
Industries I’ve been in
Fintech (payments, retail)
Tourism
Banking (corporate)
Gaming
Me
I moved into UX about 15 years ago and eventually found my sweet spot: observing human behaviour, and using those insights to solve problems. I enjoy understanding the business side and learning from experts, then bringing it all together into products that make sense.
What I like outside work: coffee, desserts, rainy days, replaying games, steakhouses, Mondays (this a work in progress), kitchenware. And, my cat.