Hello. I’m a Client Experience Strategist. I often work with multidisciplinary teams, diagnosing, developing, guiding, and executing the end-to-end UX initiative.

I am heavily invested in the value of defining the problems that need to be addressed, recognising the specific needs of clients involved, and laying out the ecosystem upon which a product or service needs to succeed, before the design phase begins.

What I can do for you


 
  • designing and facilitating concept and innovation creation workshops

    creating the UX roadmap

    identifying UX deliverables

  • funnelling insights into convergent data synthesis

    converting research into an actionable resource for creating products or services

    communicating results through customer journeys, personas, and other tangible UX deliverables

  • wire framing, early user testing, non-stop iterating

    collaborative information architecture

    overseeing interface and interaction design teams

  • supporting Agile UX

    UX consultation for Scrum Teams and designers placed in development teams

    driving the design strategy

    active workshop participation as a human-centered design advocate

Currently: Head of User Experience, e-Channel Product Development, Group Transaction Banking at UOB | NN/g UX Certified | Certified ScrumMaster (CSM®) | View my CV

Industries I’ve been in


 

Fintech (payments, retail)

Tourism

Banking (corporate)

Gaming

Me


 

I shifted to the UX field 10 years ago and realised two things: that I liked observing human behaviour, and that I really liked looking at problems with perspectives formed from those observations. I also enjoy getting to know the business side, and meeting the subject matter experts. I want to make products and services where all these needs and intentions constantly flow and feed into each other.

Outside of work, I like coffee, desserts, rainy days, repeating games (I’ve played Castlevania SOTN more than 15 times), steakhouses, e-books, Mondays (this is a work-in-progress), and kitchenware. And, I have a cat!