Hello. I’m a Client Experience Strategist. I often work with multidisciplinary teams, diagnosing, developing, guiding, and executing the end-to-end UX initiative.
I am heavily invested in the value of defining the problems that need to be addressed, recognising the specific needs of clients involved, and laying out the ecosystem upon which a product or service needs to succeed, before the design phase begins.
What I can do for you
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designing and facilitating concept and innovation creation workshops
creating the UX roadmap
identifying UX deliverables
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funnelling insights into convergent data synthesis
converting research into an actionable resource for creating products or services
communicating results through customer journeys, personas, and other tangible UX deliverables
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wire framing, early user testing, non-stop iterating
collaborative information architecture
overseeing interface and interaction design teams
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supporting Agile UX
UX consultation for Scrum Teams and designers placed in development teams
driving the design strategy
active workshop participation as a human-centered design advocate
Currently: Head of User Experience, e-Channel Product Development, Group Transaction Banking at UOB | NN/g UX Certified | Certified ScrumMaster (CSM®) | View my CV
Industries I’ve been in
Fintech (payments, retail)
Tourism
Banking (corporate)
Gaming
Me
I shifted to the UX field 10 years ago and realised two things: that I liked observing human behaviour, and that I really liked looking at problems with perspectives formed from those observations. I also enjoy getting to know the business side, and meeting the subject matter experts. I want to make products and services where all these needs and intentions constantly flow and feed into each other.
Outside of work, I like coffee, desserts, rainy days, repeating games (I’ve played Castlevania SOTN more than 15 times), steakhouses, e-books, Mondays (this is a work-in-progress), and kitchenware. And, I have a cat!